Canadian Music Trades Journal, July 1917, p. 61: "Phonograph parlors have been opened up at 315 Portage Avenue by a new firm, Victoria Talking Machine Co. In addition to a machine called the Victoria the Company are handling Columbia lines. Mr. F.R. Kennedy, formerly with Mason & Risch, Ltd., in their "Master's Voice" department, is manager of the Victoria Talking Machine Co., which firm occupy attractive salesrooms recently decorated in cream and white with flowers and palms freely used in the decorative scheme."

Canadian Furniture World and the Undertaker, August 1917, p. 42: "The Victoria Talking Machine Co., Ltd., 315 Portage Avenue, Winnipeg, has been incorporated with a capital stock of $20,000 by J. Horn, J. T. Maloney, May C. Smith, and others, to manufacture musical instruments, talking machines, etc."

From September through December 1917, The Victoria Talking Machine Co. Ltd. placed several ads in the Winnipeg Tribune for Imperial phonographs, "the wonderful sweet-tone Imperial talking machines". These machines were stock purchased from the Imperial Mfg. Co. It is not known whether the manufacturer was the Imperial Phonograph Corporation in Owen Sound, Ontario or some other Imperial company. The line art illustration in the ad for the Imperial talking machine is identical to the illustration in the June 29, 1917 ad for the Victoria phonograph. (see the Imperial page.

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Winnipeg Tribune, June 29, 1917, p. 4.



Winnipeg Tribune, August 24, 1917, p. 9.



Winnipeg Tribune, September 8, 1921, p. 12. Ad by Hudson's Bay Company.



Winnipeg Tribune, November 15, 1922, p. 12. Ad by Hudson's Bay Company.



Winnipeg Tribune, December 15, 1922, p. 12. Ad by Hudson's Bay Company.