The S-I-V brand of Canadian phonograph, "An Embodiment of Musical Perfection", was manufactured expressly for and guaranteed by His Master's Voice Limited, Toronto, Canada. It was sold between 1917 and 1919 at the two major department stores in Toronto, T. Eaton Company and Robert Simpson Company.
Eaton's Catalogue, Fall-Winter, 1917-1918, p. 321.
Eaton's Catalogue, Fall-Winter, 1918-1919, p. 444. S.I.V. Style H. Order from Winnipeg. Shipped from Winnipeg.
Simpson's Catalogue, Fall-Winter, 1918-1919.
Detail of S-I-V Style E table model phonograph from Simpson's Catalogue.
Toronto Daily Star, January 24, 1924, p. 16. Sale of phonographs at Brunswick Hall, 228 Yonge Street, Toronto, including an S-I-V described as "Victor Made".
An S-I-V Style E table model phonograph offered on Kijiji. Photographs courtesy of Norman Brooks.
Another S-I-V phonograph labelled Type E which was offered through Facebook Marketplace in 2024 in Kelowna, B.C. This phonograph has been restored and refinished. It may have started out as a table model machine with the base cabinet ingeniously added during restoration. The grille pattern matches the Style C depicted in the Eaton's Fall-Winter 1917-1918 catalogue. Photographs submitted by Lance Husoy.
