Canadian Music Trades Journal, May, 1917, p. 49.
Betty Minaker Pratt sends the following along with the referenced pictures:
The reproduction photos attached were drawn to my attention by Douglas Flood of London who says it came from a a book about Old Boy's Reunion during the years 1899-1938. One of these photos appears in Allan Noon's book, East of Adelaide, Photographs of commercial, industrial and working-class urban Ontario, 1905-1930, London Regional Art and Historical Museums, 1989. Alan Noon, Media Specialist, Dept. of Biology, Faculty of Science, UWO, London.
W.J. Wray & Co., Jewelers, of 234 Dundas St. London, appeared in Vernon's City of London directory of 1921-23 (the same area as the Starr distributors, Antique Phonograph News, May-June 2008). Thus, the Rayola phonograph, which I then saw in newspapers at AO, the London Free Press, Tues, Nov. 11, 1919 - "Rayola and Crescent Silver Tone Phonographs Are equal to any make if not Superior. Manufactured by London Phonograph Co, 234 Dundas St. W. Ranging in Price from $15 to $200."
AO also listed Wm. John Wray and London Phonograph Co., Sept. 18, 1916, in the Middlesex Co. Partnership Records.
London Phonograph Company, ca. 1917. This right-hand drive McLaughlin Buick carries an advertisement for Rayola Silver-Tone phonographs. For many of the working class who purchased them on credit, they did indeed "cheer the home".
A Rayola phonograph sold by Crawford Piano Co., London, Canada.
This machine case was for sale from a member by the Canadian Antique Phonograph Society Jun 2009 in Toronto. (Photos by KW)