The Provincial Phonograph Company, Manufacturers-Jobbers-Wholesalers, 532 Yonge St., Toronto. "We are manufacturers. We are in the retail end only as merchandisers of our own factories' overstocks."

Toronto Daily Star, January 26, 1923, p. 2. Split in half because of its long, narrow shape.

The Globe, March 31, 1924, p. 17. In 1924, Provincial ran a series of classified ads selling radio equipment.

The Globe, April 4, 1924, p. 15.

The Globe, May 23, 1924, p. 19.