Talking Machine World, May 1917, p. 39: "Last month the Playola Phonograph Co., Ltd. was incorporated, with a capital of $40,000, to take over the business of the Playola Phonograph Co. The officers of the company are F. J. Foley, president, and A. J. Bell, secretary. The company has opened offices, showroom and factory at 468-474 King Street West, Toronto."
Toronto Daily Star, November 10, 1917, p. 7.
Toronto Daily Star, September 14, 1928, p. 4. An R.S. Williams Co., Ltd. ad for used phonographs including a Playola.