The Purdy Phonograph Co., 418 Yonge St (one block south of College St), was "one of the only firms in Canada manufacturing and selling direct [from its wholesale plant] to the consumer" (TDS, November 10, 1922, p. 17). Their known brands are Grandola (early to mid 1920s) and Aurophonic (1927-1929). And to make the purchase of an Aurophonic more attractive, "With each Aurophonic purchased at this bargain price, we will give you absolutely free a beautiful Bridge Lamp" with your choice of shades!

Toronto Daily Star, January 14, 1927, p. 22.

TDS, September 23, 1927, p. 15.

TDS, January 27, 1928, p. 13.

TDS, March 2, 1928, p. 9.

An Aurophonic found online in 2023.