The Toronto Gram-o-phone Co.'s first Canadian newspaper ads appear in May 1904. The company's location is 68 Queen Street West, Toronto. They are agents for the made-in-Canada Berliner Gram-o-phone and Berliner records. By 1905 they are also selling Victor Talking Machines.

By November, 1906, they have moved to 264 Yonge Street, across from Thomas Claxton's Music Store, another major Berliner dealer, at 259 1/2 Yonge Street. In August, 1908, their address changes again to 286 Yonge Street. Their last ads appear in December, 1909.

In 1907 they advertise themselves as Canadian agents for the Herzog record cabinet, manufactured by Herzog Art Furniture Company of Saginaw, Michigan, and introduced that year.

Canadian Music Trades Journal, October 1, 1908, p. 29: "The Toronto Gramophone Company are Canadian agents for Herzog record cabinets, and the stock carried by them includes some very artistic creations in mahogany and oak. One of the better lines shown is in mahogany and fitted with removable compartments or stalls, each of which contain six disc records. There is also provided a slide in the side of the cabinet, which the operator may draw out and place on it the fyle cotaining the half dozen records he may be using. The idea is to have the records convenient to handle and to allow the cabinet doors being closed. The closing or opening one door automatically closes or opens the other."

In February 1909, the Toronto Gramophone Co. advertise the Tone Controller, a tone modifier easily adjusted to any style of Victor machine. The same month they report that they have secured the Canadian agency for the Music Master wood horns manufactured by Sheip & Vandegrift, Inc., Philadelphia, PA and first marketed in the U.S. in November, 1908.

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Canadian Music Trades Journal, November 1907, p. 22.



Canadian Music Trades Journal, August 1908, p. 34.



Canadian Music Trades Journal, October 1908, p. 25.



Canadian Music Trades Journal, February 1909, p. 22. The Toronto Gramophone Co. report that they have secured the Canadian agency for the Music Master wood horns manufactured by Sheip & Vandegrift, Inc., Philadelphia, PA.



Canadian Music Trades Journal, April 1909, p. 20. However, in April 1909, the Berliner Gram-o-phone Company, Montreal, Quebec report that they have secured the Canadian agency for the Music Master wood horn.



Canadian Music Trades Journal, April 1909, p. 24.



Canadian Music Trades Journal, April 1909, p. 28.



Omaha Daily News, March 10, 1912, p. 21.